Retail media is no longer an “add-on.” For many food and beverage brands, it is becoming one of the most controllable levers for growth.📈 At Effective, Retail Media Networks are a core part of how we build modern media plans, and Instacart is one of the most important platforms in our toolkit. Food and beverage companies often ask us to model paid media investments to achieve revenue milestones. The almost guaranteed revenue of RMN investments allow us to forecast ecommerce

❌Strategy teams don’t struggle with ideas. ⌛They struggle with time. The reality is that research and planning often involve hours of repetitive work: Digging through sources, summarizing findings, extracting insights, and turning it all into client-ready narratives. That’s why we’re excited to spotlight a capability we’ve been building at Effective: Custom AI tools for marketing research and planning, including a custom ChatGPT workspace and several Google Gemini Gems. Ou

Effective  is redefining how media planning and buying drive growth in 2026. 📈 Effective is at the forefront of AI, the expansion of retail media and evolving the performance expectations of creator campaigns. These approaches and more are ways Effective helps brands to win in the year ahead. 1️⃣ AI Everywhere: From Planning to Performance AI now sits at the center of Effective's media research, planning, buying and reporting services. With 24% of AI users delegating decisio

Reach precise targets in the social channels they use most at 50% or lower than the cost for B2B/industry publications Effective and...