Effective AI - The Effective Marketing Persistent Share Report is now a Google Gemini Gem

samkarow
2 days ago
1 min read

Effective is redefining how media planning and buying drive growth in 2026. 📈

Effective is at the forefront of AI, the expansion of retail media and evolving the performance expectations of creator campaigns. These approaches and more are ways Effective helps brands to win in the year ahead.

1️⃣ AI Everywhere: From Planning to Performance

AI now sits at the center of Effective's media research, planning, buying and reporting services. With 24% of AI users delegating decisions to AI shopping assistants, according to Kantar, brands must prepare for a world where algorithms, not only people, evaluate relevance and value.

-> At Effective, we built Custom GPTs and Gemini Gems to gather data on brands in a category so we can quickly evaluate how changes in share of voice ads lead to changes in share of market and other leading indicators of business health. DM me for a free review of your brand health using Effective’s Gem: The Effective Marketing Persistent Share Report!