Effective x Instacart Ads - Our unqiue analysis yields outsized results for food and beverage brands

Retail media is no longer an “add-on.”

For many food and beverage brands, it is becoming one of the most controllable levers for growth.📈

At Effective, Retail Media Networks are a core part of how we build modern media plans, and Instacart is one of the most important platforms in our toolkit.

Food and beverage companies often ask us to model paid media investments to achieve revenue milestones. The almost guaranteed revenue of RMN investments allow us to forecast ecommerce sales and then develop plans to drive brick and mortar sales.

Instacart Ads stands out by combining high-intent shoppers, real purchase behavior, and closed-loop measurement in one place, making it especially valuable for teams looking to improve paid performance while keeping spend accountable.

What makes Instacart Ads so effective in the mix:

> Reaches consumers at the decision moment, when they are actively searching and building carts

> Improves digital shelf visibility through sponsored placements across search and category browsing

> Enables optimization using retailer-first signals tied to actual purchase outcomes

> Creates a clear testing loop for products, creative, and offers with scalable learning

How Effective adds value:

[x] We combine dashboard and customer support requested metrics to gain new insight on average order value, average customer value, average new to brand cost per sale (CAC)

[x] With these unique views of performance, we optimize investment allocation - For example not increasing investment in display, known to drive higher new-to-brand sales, as the cost for new to brand order was lower on sponsored products

[x] We balance proven and experimental approaches. Effective was one of the first users when Instacart Ads went self-serve. And we are the first to try new products when they make sense for our clients. We will build a base of the highest ROAS approaches with options for tests like the new retailer-specific campaign for Sprouts to deliver the best plan for long term, sustainable growth.

Effective is the performance layer you need to maximize Instacart performance, understanding and control. More at: https://lnkd.in/gsQfWNza

DM for an audit of your existing program or a feasibility assessment of a future investment.

#RetailMedia #MediaBuying #InstacartAds #PaidMedia #PerformanceMarketing #MarketingStrategy #EffectiveMarketing

Thank you to Joelle Kaplan Katie Doebler Kion Noori at Instacart for their partnership!

Instacart Shoppable Video Ad