Effective Custom GPTs and Gems bring new levels of insight to our analyses of market performance and paid media profitability
- samkarow
- 17 minutes ago
- 2 min read
❌Strategy teams don’t struggle with ideas.
⌛They struggle with time.
The reality is that research and planning often involve hours of repetitive work: Digging through sources, summarizing findings, extracting insights, and turning it all into client-ready narratives.
That’s why we’re excited to spotlight a capability we’ve been building at Effective:
Custom AI tools for marketing research and planning, including a custom ChatGPT workspace and several Google Gemini Gems.
Our custom GPT and Gemini Gem are not “content generators.” They are intelligence layers to support our stats-based approach and accelerate planning workflows, helping teams:
- Turn research into structured investment hypotheses and client-ready implications
- Connect brand familiarity and favorability signals to performance efficiency
- Synthesize cross-source insights into consistent narratives clients can act on
- Pressure-test media mix and placement logic across impact levels and Retail Media Networks
- Build and iterate faster on planning frameworks, briefs, POV documents, and presentation storylines
The benefit is speed with structure. Less manual summarization, more time spent on strategic thinking and sharper planning.
We see this as a meaningful shift in how planning work gets done, and we’re excited to keep evolving these tools with our partners.
Effective GPTs and Gems can:
1. Benchmark your brand’s digital heartbeat - compare online presence of brands in a category - Brand Pulse Monitor by Effective Marketing
2. Examine how ad spend and share of voice lead to share of website visits, search, social, reviews, app downloads and ultimately revenue and share of market - Effective Marketing Persistent Share Report
3. Calculate the ROI of a brand's marketing investment compared to expected ROI based on the industry of the business and its mix of media vehicles - Effective Media Profitability Index
Please comment and @ tag a friend. Repost or send. Or DM for a demo and a quote on a project to harness Effective's unqiue approach to what we call AIIMC.
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