SERVICES / INSIGHTFUL MEDIA RESEARCH
Effective paid media programs are rooted in insights.
Fast, affordable answers to mission-critical questions.
Effective develops, deploys and analyzes survey to understand target audience barriers and drivers of engagement and conversion, sources of awareness, ability and desire to change behavior and the trigger event(s) that can be used to convert intent into action.
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Let's do this.
Our unique approaches to brand, consumer and media channel research accelerate the decision journey.
Effective Audience Development
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Audience development - Segmentation, targeting and insight development
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Deep insights guide innovative, idea-driven media plans and buys.
Effective Qual and Quant.
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​Effective research projects set benchmarks for what brand is known for vs what it wants to be know for, guide message development, track brand awareness gains and rank in consideration set.
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Set goal posts > Achieve goals
What is your Effective Index?
The Effective Index helps brands understand how share of voice (ad spend) yields share of website visits, search, social follows, app downloads, reviews and ultimately share of market. ​​
