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SERVICES / ACCOUNT-BASED MARKETING
Account-Based Marketing can boost your media to the next level.
You need a B2B media plan to hit your numbers, justify the investment, and grow your brand.
But most B2B media agencies miss major opportunities for efficient engagement and lead generation when cookie-cutter plans lack insight, use inefficient channels, and measure the wrong KPIs.
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Effective creates complete ABM programs for our B2B clients.
ABM helps you focus on high-value accounts to personalize the buyer journey for more effective results.
We help businesses just like yours. You'll learn how to:
Do B2B (media) without B2B (pubs)
by recognizing
B2B buyers are people, too
and realizing
B2B data makes all media B2B media.
The best ABM programs are crafted, managed, and optimized by media experts.
Avoid the common traps of basic ABM plans.
Don't let your ABM media plan be:
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An afterthought
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A rush job
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A second-class citizen
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A carbon copy
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A guessing game
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Effective has the experience, the tools, the talent, and the mindset to turn your marketing department into a profit center.
Or should we talk later?
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