Effective Creator Marketing
TikTok Creative Challenge
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How it works: Our TikTok Creative Challenge service turns TikTok creators into tailored opportunities for your brand. We collaborate closely with your team to identify trending formats, craft on-brand video concepts, and guide production in the form of a brief we submit to the Creative Challenge. Once created, we launch and optimize the content within TikTok, blending native storytelling with data-driven targeting to spark engagement, reach your ideal audience, and deliver measurable results.
Cost:
Creator content: Free with monthly ad budget of $10,000
Media buying and reporting: Starting at $3,500/mo
Timing:
Turnaround time: 3 weeks
Effective x TikTok
Tejava 2024
Insight: Highly polished branded videos were less effective at connecting with TikTok audiences.
Idea: We partnered with eight TikTok creators to produce native-style videos designed to blend seamlessly with the platform’s content and tone.
Performance: CPMs dropped 19% and Cost Per Engagement decreased 25%, showing that the creator-led approach resonated better with audiences than traditional branded videos.​
Tejava 2025
Insight: Audiences on TikTok respond best to authentic content rather than overly branded videos.
Idea: Leverage the TikTok Creative Challenge to crowdsource original content from creators to drive engagement and expand reach.
Performance: CPCs dropped 29% and CTR increased 113% proving native content resonates more strongly with TikTok audiences and drives significantly higher engagement.
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Effective Creator Marketing
Coefficient Labs
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How it works: Our Coefficient Labs service accelerates growth by pairing precision paid media strategies with lightning-fast creative production. The creative team rapidly produces tailored, user-generated-style video content (complete with scripting, talent, and editing) in as little as seven days. The result? Scalable, measurable results in a sprint.
Cost:
Creator Content: $6,000
Media buying and reporting: Starting at $3,500/mo
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Timing:
Turnaround time: 7 days after receiving creative brief
Effective x Coefficient Labs
Tejava Summer 2025
Insight: Traditional branded videos often feel overproduced and don’t naturally blend into TikTok’s native, creator-driven environment. To resonate better with TikTok’s audience, authentic, creator-led storytelling is key.
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Idea: Partner with Coefficient Labs to leverage TikTok’s format and work with multiple micro-creators to produce snackable, trend-driven videos that seamlessly integrate Tejava’s messaging into platform-native content.
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Performance: CPMs decreased 35%, Cost Per Engagement dropped 50%.​​
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Effective Creator Marketing
Popular Pays
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Effective x Popular Pays
Omron
Insight: People with chronic pain are unaware that Omron is an effective drug-free method to manage chronic pain. Aleve and Icy Hot spend $40MM/yr. Stores push store brand products
Idea: Targeted people who are actively managing chronic pain with alternatives to medication (physical therapy, acupuncture, massage, pads and creams)
Delivered brand, influencer and professional messages to drive intent to purchase
Partnered with influencers to demonstrate the products’s efficacy and ease of use
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Success: Influencer posts were 20x more efficient than product-focused posts on the brand's handle. Campaign grew market share 30%
Effective Creator Marketing
The Desire Company
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SleepCrown
Insight: Generate online sales of Sleep Crown’s Over-The-Head pillow
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Idea: Developed performance-oriented plan on Facebook/Instagram
Utilized LiveRamp 3rd Party data to target people in the market for pillows or who have trouble sleeping to reach the ideal audience
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Success: Campaign delivered 2x ROAS or more each month for 2 years.
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Purple
Insight: Low-cost, high-engagement influencer campaigns can drive significant ROI when paired with strategic social amplification.
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Idea: Drive viewers to Purple sponsored night-time ritual influencer videos featuring Purple products
Success: Modest investment of $2k drove 50k people to spend over 80 hours of their time engaging with custom influencer content about Purple brands.
Papalotes
Insight: By leveraging culture and celebrity, Tres Papalote boosted its social following by 38% in just five days through a highly engaging Cinco de Mayo virtual event featuring owner, Cheech Marin.
Idea: Create buzz and drive Eventbrite registrations for Tres Papalote’s sponsored Cinco de Mayo celebration with Cheech Marin.
Success: The campaign reached 1.5 million people, drew 4.5k live viewers on DesireList TV, and generated 1.5k sign-ups who received exclusive event recipes and ingredient lists. Overall, Tres Papalote’s social following surged by 38% during the promotion.
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Effective x The Desire Company
Purple
Insight
Idea
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Performance
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Effective Creator Marketing
Direct to Micro-Macro Influencer
Effective x Direct to Micro-Macro Influencer
Morning Star Farms
Insight: Regain market share in exploding plant based protein.
Idea: Instead of talking about how chefs should add the product to their menu, we got the product on the menu of some of the best restaurants in the world and at marquee events like Lollapalooza.
Performance:​ Modest investment drove over 600k ad engagements at a Cost Per Engagement 69% lower than the goal. The client presented the case study to management as “the most successful program of all time” for the brand.
V&V Supremo
Insight: General market consumers have a blind spot in their Mexican cooking routine - they don’t use authentic Mexican cheese when making Mexican dishes
Idea: Curate talent to produce quality video and boost content on display and social channels.
Performance: Over 100k complete video views with more than 2MM video ad impressions - 31% more than goal.
SleepCrown
Insight
Idea
# of creators, # of videos
Performance
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Purple
Insight
Idea
# of creators, # of videos
Performance
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Papalotes
Insight
Idea
# of creators, # of videos
Performance
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