It was all about NEW in '24. We're excited to shout out our NEW clients, NEW agency partners and NEW services. Looking forward to the NEW...

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Sam Karow, founder and CEO of Effective, offers a fresh perspective on marketing, showcasing how strategic approaches can turn marketing...

This is the second post in a series on how to improve the ROI of B2B paid media.

Connect the dots between B2B ad spend and incremental revenue so you can unlock higher ROI on your paid media. We’ve all been on sites...

Media Mavens: The Innovid Interview with Sam Karow by Sean Callahan Editor’s Note: T This Q&A is the latest installment in an occasional...

Sam developed this keynote for B2B Marketing's Ignite USA conference. There are some ideas here that create a lot of head nods and a few...

It goes without saying that the pandemic has transformed marketing to new, digital heights. But it’s not all roses. Digital media has...

Listen to hear tips on how to effectively develop and execute a B2B digital marketing campaign using paid social platforms and B2B data....

Social commerce is defined as using social networking websites like Facebook, Instagram and Pinterest to sell products directly....

The strength of an agency's partner network is a key factor to its ability to sustain and grow. Creative agencies tend to miss or lose...

TikTok Advertising has arrived. TikTok has released their self-serve platform to select agencies and advertisers. We just received access...

What can brands do during a pandemic? These are unprecedented times. Millions of people are out of work, shops are closed, video chats...

Reach precise targets in the social channels they use most at 50% or lower than the cost for B2B/industry publications Effective and...