Building a B2B brand
It goes without saying that the pandemic has transformed marketing to new, digital heights. But it’s not all roses. Digital media has...
EFFECTIVE BLOG
samkarow
- Feb 16
- 1 min
BrightVision podcast - Sam Karow talks about programmatic paid social for B2B
Listen to hear tips on how to effectively develop and execute a B2B digital marketing campaign using paid social platforms and B2B data....
Marissa Minichello
- Jan 20, 2021
- 3 min
Social Commerce: Effective Marketing's Overview of Instagram Shoppable Ads and Keys to Success
Social commerce is defined as using social networking websites like Facebook, Instagram and Pinterest to sell products directly....
Marissa Minichello
- Jul 31, 2020
- 4 min
The Power of Partnership - Creative and Media Agencies are Stronger Together
The strength of an agency's partner network is a key factor to its ability to sustain and grow. Creative agencies tend to miss or lose...
Marissa Minichello
- Jun 17, 2020
- 1 min
5 Things to Know about TikTok's Self-Serve Advertising Platform
TikTok Advertising has arrived. TikTok has released their self-serve platform to select agencies and advertisers. We just received access...
Marissa Minichello
- May 13, 2020
- 2 min
Getting By With A Little Help From Your Brands
What can brands do during a pandemic? These are unprecedented times. Millions of people are out of work, shops are closed, video chats...
samkarow
- Mar 20, 2020
- 3 min
Do B2B without B2B
Reach precise targets in the social channels they use most at 50% or lower than the cost for B2B/industry publications Effective and...