
WE APPLY AN INSIGHT-DRIVEN AND OUTCOMES-FOCUSED APPROACH TO MEDIA RESEARCH, PLANNING, BUYING, MANAGEMENT AND MEASUREMENT
Media Research
Develop brand, consumer, channel and category insights using syndicated research tools (Kantar)
Media Planning
National and Local, Digital and Traditional
Recommend communication goals, partner mix, targeting strategies
Media Buying
Programmatic Digital and Traditional Media
Manage exchange-based buys on Mediamath's T1 system, Facebook/Instagram, Google, LinkedIn, Nativo, Pinterest, Snapchat and Twitter. Manage negotiation, activation and management of traditional programs: TV, radio, print, outdoor, sponsorship and direct mail
Media Measurement and Optimization
Establish web and phone tracking for complete investment accountabilty. Establish test programs with partners, manage A/B creative testing. Optimize performance with weekly reporting
Media Training and Capability Building
Train teams on planning, buying, measurement of traditional, desktop, mobile, video, social, native, influencer and search engine marketing