WE APPLY AN INSIGHT-DRIVEN AND OUTCOMES-FOCUSED APPROACH TO MEDIA RESEARCH, PLANNING, BUYING, MANAGEMENT AND MEASUREMENT

Media Research

Develop brand, consumer, channel and category insights using syndicated research tools (Kantar)

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Media Planning

National and Local, Digital and Traditional  

Recommend communication goals, partner mix, targeting strategies 

 

Media Buying

Programmatic Digital and Traditional Media

Manage exchange-based buys on Mediamath's T1 system, Facebook/Instagram, Google, LinkedIn, Nativo, Pinterest, Snapchat and Twitter.  Manage negotiation, activation and management of traditional programs: TV, radio, print, outdoor, sponsorship and direct mail 

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Media Measurement and Optimization

Establish web and phone tracking for complete investment accountabilty. Establish test programs with partners, manage A/B creative testing.  Optimize performance with weekly reporting

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Media Training and Capability Building

Train teams on planning, buying, measurement of traditional, desktop, mobile, video, social, native, influencer and search engine marketing