WE APPLY AN INSIGHT-DRIVEN AND OUTCOMES-FOCUSED APPROACH TO MEDIA RESEARCH, PLANNING, BUYING, MANAGEMENT AND MEASUREMENT

Media Research

Develop brand, consumer, channel and category insights using syndicated research tools (Kantar)

Media Planning

National and Local, Digital and Traditional  

Recommend communication goals, partner mix, targeting strategies 

 

Media Buying

Programmatic Digital and Traditional Media

Manage exchange-based buys on Mediamath's T1 system, Facebook/Instagram, Google, LinkedIn, Nativo, Pinterest, Snapchat and Twitter.  Manage negotiation, activation and management of traditional programs: TV, radio, print, outdoor, sponsorship and direct mail 

Media Measurement and Optimization

Establish web and phone tracking for complete investment accountabilty. Establish test programs with partners, manage A/B creative testing.  Optimize performance with weekly reporting

Media Training and Capability Building

Train teams on planning, buying, measurement of traditional, desktop, mobile, video, social, native, influencer and search engine marketing

MEDIA RESEARCH

MEDIA PLANNING

MEDIA BUYING

MEDIA MEASUREMENT

MARKETING 

COMMUNICATION

INC

Contact

773-841-6248

1764 W CULLOM AV

CHICAGO, IL 60613

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