EFFECTIVE TEST DESIGN

We design A/B tests on channels, partners, audience targets, ad placements and creative versions. We set goals for these tests based on brand historical, agency historical or industry benchmarks. Then we read results and adjust allocations during activity to maximize ROI

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EFFECTIVE PERFORMANCE SNAPSHOT + DEEP-DIVE REPORTS

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Reporting is the bane of many agencies' existence and the life blood of ours

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We derive insights from plan activity that inform optimizations to current and future plans.

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We combine client sales data and vendor sales lift data with media performance data to measure Return On Investment

 

Above all, we help our clients understand and control marketing performance