Effective has a long history of being first. 

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1st street-art mural for the Chicago Bears - now in year 4. Idea spawned muros.com

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1st programmatic experiential programmatic campaign for Walgreen's (Programmatic Experiential is a term we coined for using real-time location data to build audience targets)

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1st enhanced Direct Mail for Leer and Omron Healthcare (Enhanced Direct Mail is term we coined for developing a coordinated program using 1st party data to unify direct mail, paid social and newsletter ads)

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One of the 1st video ads on LinkedIn

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1st programmatic campaign for Centro

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1st Real-Time Dynamic Creative Optimization platform (we founded Adaptive Campaigns)

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1st dynamic HTML5 ad - We helped Flashtalking test their first dynamic non-Flash ad

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One of the 1st self-serve advertisers on Nativo, ad native ads platform

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1st sports radio ratings system - Developed custom research model merging Brusin and Arbitron to estimate in-game sports ratings

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1st co-op dynamic creative retargeting platform for Peapod

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1st retargeting ad for P&G

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1st all digital campaign for Gillette

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1st $0 campaign for Inspiration Kitchens

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1st 1st party data-only campaign for McCormick Foundation