Retail media is no longer an “add-on.” For many food and beverage brands, it is becoming one of the most controllable levers for growth.📈 At Effective, Retail Media Networks are a core part of how we build modern media plans, and Instacart is one of the most important platforms in our toolkit. Food and beverage companies often ask us to model paid media investments to achieve revenue milestones. The almost guaranteed revenue of RMN investments allow us to forecast ecommerce