❌Strategy teams don’t struggle with ideas. ⌛They struggle with time. The reality is that research and planning often involve hours of repetitive work: Digging through sources, summarizing findings, extracting insights, and turning it all into client-ready narratives. That’s why we’re excited to spotlight a capability we’ve been building at Effective: Custom AI tools for marketing research and planning, including a custom ChatGPT workspace and several Google Gemini Gems. Ou