WHY EFFECTIVE / B2B CASE STUDIES
Effective's ABM expertise, proven approaches and best in-class data and technology partners deliver closed-loop ROI
CASE STUDY:
How Genius SIS drove 3x ROAS in its first-ever B2B campaign
CHALLENGE
Identify decision makers at online-only K12 schools. Drive 120 leads.
ACTION
Develop the company’s first-ever paid B2B media campaign: Programmatic display, social and search across Facebook/Instagram, Google, LinkedIn and Twitter. Established lead tracking using Leadfeeder and Google Analytics.
SUCCESS
Delivered 2x the ad impressions goal, 1.7x the clicks goal and 2.5x the website visits goal.
Generated 146 leads, 7 prospects: 2 lost, 2 active proposal requests, 2 pending contracts worth 5x the ad spend and 1 new customer worth 3x the ad spend.
The client deemed the campaign to be a success and will renew and expand the program.
3X
Return on ad spend
146
New leads generated
2.5X
Site visits goal
CASE STUDY:
MULTI-MEDIA CAMPAIGN BEAT REGISTRATION GOAL BY 26%
CHALLENGE
Drive NAFEM conference attendance after four year hiatus due to the pandemic.
ACTION
We selected channels and tailored messaging to meet specific goals around awareness, engagement and registration. This included paid social, paid search, trade media, and video and display campaigns. We also deployed an email campaign that spoke specifically to prospective attendees.
Our content marketing plan included five downloadable ebooks providing relevant information for various foodservice segments
SUCCESS
19,000+ show registrants, exceeding our goal by 26%.
Digital marketing contributed to 38% of registrations, 19% above our goal.
700+ total social posts created and a 31% increase in total social audience.
38%
Registrations from Paid Media
19,000
Registrations
+31%
Social Audience
CASE STUDY:
MORNING STAR’S MOST SUCCESSFUL PROGRAM OF ALL TIME
CHALLENGE
Regain on-premise market share in exploding plant based protein market
ACTION
Instead of talking about how chefs should add the product to their menu, we got the product on the menu of some of the best restaurants in the world and at marquee events like Lollapalooza.
Paid Instagram posts targeted Culinary Professionals: Chefs, Foodservice Directors, Restaurant Owners, James Beard + Culinary Institute Followers
SUCCESS
Modest investment drove over 600k ad engagements at a Cost Per Engagement 69% lower than the goal
The client presented the case study to management as “the most successful program of all time” for the brand
2
Menu placements
600k
Ad engagements
69%
Lower CPE
CASE STUDY:
INNOVATIVE, AWARD-WINNING COMMERCIAL REAL ESTATE LEAD GENERATION
CHALLENGE
Convince CEOs to relocate their headquarters to Houston, Las Vegas or Columbia Maryland
ACTION
Use Facebook, Instagram, Twitter, LinkedIn and StackAdapt to surround CEOs with messages engaging them and driving them to the Success Lives Here Howard Hughes website.
SUCCESS
Generated +46% impressions and +85% engagements vs. goal. Brand awareness among corporate site selectors went from previously unmeasured to 72%. Howard Hughes now ranks 2nd out of 8 in the competitive set, moving up 6 places. Improved brand perception led to many inbound calls from potential tenants in other states.
Leads included prestigious companies such as JPMorgan Chase, Tesla Motors, Amazon, Intel, Google and Citibank.
64K company prospects met FIRE score criteria
7.5K total leads
2.4K qualified leads
In total, Howard Hughes leased an additional 186k square feet of office space.
64k
Prospects
2.4k
Qualified leads
186k
Square Feet Leased
CASE STUDY:
ACHIEVED 16X ROAS FOR KELLOGG'S FOOD SERVICE
CHALLENGE
Deliver 2:1 ROAS
ACTION
Devised plan to encourage purchase and drive sales.
Reached food service decision makers during key purchase phases with media placements on food distributor websites, ecommerce websites, on Facebook and with Native ads
Delivered direct response messaging with promotional offers to drive sales.
SUCCESS
Campaign achieved 16x ROAS, DOT achieved 30x ROAS
Client renewed and expanded program
DOT Foods agreed to pilot promoted paid social posts due to our efforts to push innovation
16X
TOTAL ROAS
30X
DOT FOODS ROAS
CASE STUDY:
1st EVER B2B CAMPAIGN ACHIEVED 4X LEAD GOAL
CHALLENGE
Drive more leads and better qualified leads across North America, Middle East, China and Europe. No existing database, skeptical outsourced sales team. Highly competitive category. And shifting media consumption habits from trade content in trade pubs to trade content in social, search and trade pubs
ACTION
Used world-leading media and data partners to acquire leads from Plant, Procurement & Executives in Oil & Gas, Chemical & Power Companies
Reached B2B audiences without B2B pubs - Mediamath Display, Madison Logic Display + Content Syndication, LinkedIn Paid Social. Performance was 20x-100x better than publisher-direct program (ex. buying ads on Oil and Gas Journal (ogj.com)
SUCCESS
Achieved 1.4x goal ad impressions, 1.5x goal ad clicks, 2x goal website visits and over 4x goal leads
4X
LEADS GOAL
2X
WEBSITE VISITS GOAL
2X
CLICKS GOAL
CASE STUDY:
CHICAGO BEARS DROVE SUITE SALES 2X GOAL
CHALLENGE
Drive suite sales for the Chicago Bears. Overcome barriers: losing record, perception that games are sold out and $20,000 price tag
ACTION
Developed LinkedIn campaign targeting C-Suite execs in large companies based in Chicagoland
SUCCESS
Delivered 77 leads and two orders (2x goal)
“Effective expertly blends strategic insight and counsel with strong execution, often bringing solutions we had not considered. When working with Effective, not only did
we achieve our goals, but our marketing plans continuously improved over time.”
- Fernando Arriola
VP of Fan & Brand Development
Chicago Bears Football Club
