Effective x Instacart Ads
Swift
CHALLENGE
Drive immediate sales despite limited distribution.
ACTION
Activate instacart sponsored product and display ads
SUCCESS
Drove 2X ROAS in brand's 1st ever Instacart campaign. Display ads helped to scale budget, increase sales, and generated new buyers with 81% of display ad sales coming from new to brand buyers.
Tejava
Iterative testing with different ROAS goals, budgets, ad placements, audience targets now yields 5-6x ROAS at goal spend levels.
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Effective Commerce Marketing
DoorDash Sampling
How it works: DoorDash places samples and post cards in DashMart bags
Cost and Timing: Cost is under $2 per sample. Contact us for exact cost and timing
Effective x DoorDash Sampling
Tejava Summer 2025
We delivered sampling at scale.
We partnered with DoorDash to be only the 3rd brand to utilize their sampling program.
Over 23k bottles with bounce-back offers were added to DashMart orders in priority California markets to celebrate National Iced Tea Day.
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The program established DoorDash distribution centers as additional distrubtion points for future orders of Tejava on DoorDash.
Effective Commerce Marketing
SmartCommerce
Effective x SmartCommerce
Tejava x Wal-Mart
Tejava landed distribution in over 500 Wal-Mart stores. But distribution is in-store only, not online, so using Walmart Connect was not possible.
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We worked with SmartCommerce to share store lists and product SKUs. When ads we developed target tea drinkers who shop in the Wal-mart stores where Tejava is sold, each ad click yields a new shopping cart with one bottle of each variety in stock.
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Success: Carted value of SKUs was equal to 10x spend.
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Effective Commerce Marketing
StackAdapt x Costco
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Effective x StackAdapt x Costco
Tejava x Costco
Insight: Leveraging Costco’s first-party data provides a strategic advantage for reaching premium consumers who are actively engaged across both in-store and online channels.
Idea: Activate a StackAdapt + Costco partnership campaign to reach these high-value audiences using Costco’s membership-level shopping data and behavioral purchase insights. Pair precise targeting with closed-loop measurement to drive awareness, trial, and measurable sales lift.​
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Effective Commerce Marketing
DeepSync x Meta + Tik Tok
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Effective x DeepSync x Meta + Tik Tok
SleepCrown
Insight: Generate online sales of Sleep Crown’s Over-The-Head pillow
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Idea: Developed performance-oriented plan on Facebook/Instagram
Utilized LiveRamp 3rd Party data to target people in the market for pillows or who have trouble sleeping to reach the ideal audience
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Success: Campaign delivered 2x ROAS or more each month for 2 years.
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Purple
Insight: Low-cost, high-engagement influencer campaigns can drive significant ROI when paired with strategic social amplification.
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Idea: Drive viewers to Purple sponsored night-time ritual influencer videos on desirelist.com/tv featuring Purple products
Success: Modest investment of $2k drove 50k people to spend over 80 hours of their time engaging with custom influencer content about Purple brands.
Papalotes
Insight: By leveraging culture and celebrity, Tres Papalote boosted its social following by 38% in just five days through a highly engaging Cinco de Mayo virtual event featuring Cheech Marin.
Idea: Create buzz and drive Eventbrite registrations for Tres Papalote’s sponsored Cinco de Mayo celebration with Cheech Marin.
Success: The campaign reached 1.5 million people, drew 4.5k live viewers on DesireList TV, and generated 1.5k sign-ups who received exclusive event recipes and ingredient lists. Overall, Tres Papalote’s social following surged by 38% during the promotion.
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