B2B Case Studies
DROVE 3X ROAS IN 1st EVER B2B CAMPAIGN
CHALLENGE
Identify decision makers at online-only K12 schools. Drive 120 leads.
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ACTION
Develop the company’s first-ever paid B2B media campaign: Programmatic display, social and search across Facebook/Instagram, Google, LinkedIn and Twitter.
Established lead tracking using Leadfeeder and Google Analytics.
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SUCCESS
Delivered 2x the ad impressions goal, 1.7x the clicks goal and 2.5x the website visits goal.
Generated 146 leads, 7 prospects: 2 lost, 2 active proposal requests, 2 pending contracts worth 5x the ad spend and 1 new customer worth 3x the ad spend.
The client deemed the campaign to be a success and will renew and expand the program.
B2B PROGRAMMATIC INFLUENCER DRIVES CHEF ENGAGEMENT FOR PLANT-BASED PROTEIN PRODUCT LAUNCH
Challenge
Regain market share in exploding plant based protein
Action
Instead of talking about how chefs should add the product to their menu, we got the product on the menu of some of the best restaurants in the world and at marquee events like Lollapalooza.
Paid Instagram posts targeted Culinary Professionals: Chefs, Foodservice Directors, Restaurant Owners, James Beard + Culinary Institute Followers, as did Ad Engagers and a Look-alike Audience of Ad Engagers
Success
Modest investment drove over 600k ad engagements at a Cost Per Engagement that was 69% lower than the goal
The client presented the case study to management as “the most successful program of all time” for the brand
B2B PROGRAMMATIC INFLUENCER DRIVES CHEF ENGAGEMENT FOR PLANT-BASED PROTEIN PRODUCT LAUNCH
Challenge:
Deliver 2:1 ROAS
Action:
Devised plan to encourage purchase and drive sales.
Reached food service decision makers during key purchase phases with media placements on food distributor websites, ecommerce websites, on Facebook and with Native ads
Delivered direct response messaging with promotional offers to drive sales.
Success:
Campaign achieved 16x ROAS, DOT achieved 30x ROAS
Client renewed and expanded program
DOT Foods agreed to pilot audience extension and promoted paid social posts due to our efforts to push innovation
ACHIEVED LEAD GOAL WITH ONLY 1/2 OF AD BUDGET
CHALLENGE
Drive more leads and better qualified leads across North America, Middle East, China and Europe. No existing database, skeptical outsourced sales team. Highly competitive category. And shifting media consumption habits from trade content in trade pubs to trade content in social, search and trade pubs
ACTION
Used world-leading media and data partners to acquire leads from Plant, Procurement & Executives in Oil & Gas, Chemical & Power Companies
“Reached B2B audiences without B2B pubs” Display - Mediamath, Display + Content Syndication - Madison Logic and Paid Social - LinkedIn. Performance was 20x-100x better than publisher-direct program (ex. Buying ads on Oil and Gas Journal (ogj.com)
SUCCESS
invested 51% of dollars, achieved 70% of goal ad impressions, 75% of goal ad clicks, 98% of goal website visits and over 2x goal leads (completed contact form to download free white paper)
