B2B Case Studies

B2B PROGRAMMATIC INFLUENCER DRIVES CHEF ENGAGEMENT FOR PLANT-BASED PROTEIN PRODUCT LAUNCH

Challenge

Regain market share in exploding plant based protein 

 

Action

Instead of talking about how chefs should add the product to their menu, we got the product on the menu of some of the best restaurants in the world and at marquee events like Lollapalooza

 

Paid Instagram posts targeted Culinary Professionals: Chefs, Foodservice Directors, Restaurant Owners, James Beard + Culinary Institute Followers, as did Ad Engagers and a Look-alike Audience of Ad Engagers 

 

Success

Modest investment drove over 600k ad engagements at a Cost Per Engagement that was 69% lower than the goal

 

The client presented the case study to management as “the most successful program of all time” for the brand

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B2B PROGRAMMATIC INFLUENCER DRIVES CHEF ENGAGEMENT FOR PLANT-BASED PROTEIN PRODUCT LAUNCH

Challenge:  

Deliver 2:1 ROAS 

 

Action:  

Devised plan to encourage purchase and drive sales. 

 

Reached food service decision makers during key purchase phases with media placements on food distributor websites, ecommerce websites, on Facebook and with Native ads

 

Delivered direct response messaging with promotional offers to drive sales. 

 

Success:

Campaign achieved 16x ROAS, DOT achieved 30x ROAS

 

Client renewed and expanded program

 

DOT Foods agreed to pilot audience extension and promoted paid social posts due to our efforts to push innovation

ACHIEVED LEAD GOAL WITH ONLY 1/2 OF AD BUDGET

 

CHALLENGE

Drive more leads and better qualified leads across North America, Middle East, China and Europe. No existing database, skeptical outsourced sales team. Highly competitive category. And shifting media consumption habits from trade content in trade pubs to trade content in social, search and trade pubs

 

ACTION

Used world-leading media and data partners to acquire leads from Plant, Procurement & Executives in Oil & Gas, Chemical & Power Companies

 

“Reached B2B audiences without B2B pubs” Display - Mediamath, Display + Content Syndication - Madison Logic and Paid Social - LinkedIn. Performance was 20x-100x better than publisher-direct program (ex. Buying ads on Oil and Gas Journal (ogj.com)

 

SUCCESS

invested 51% of dollars, achieved 70% of goal ad impressions, 75% of goal ad clicks, 98% of goal website visits and over 2x goal leads (completed contact form to download free white paper)

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Contact us to build a successful, innovative, data-driven media program.