It was all about NEW in '24. We're excited to shout out our NEW clients, NEW agency partners and NEW services. Looking forward to the NEW year and to making effective marketing a reality for existing and new clients and partners.
NEW CLIENTS
We were thrilled to add these new clients to our roster in 2024:
NEW AGENCY PARTNERS
We deeply appreciate the opportunity to begin partnerships with the following agencies in 2024:
NEW SERVICES
Local Market Playbook
We developed a local market playbook for a new client. The online resource recommends top partners for effective outreach. The playbook ranks opportunities for ad placement based on custom criteria, shares cost, a performance forecast, contact info and links to media kits.
Conversion Model and Forecast
We helped a client forecast the paid media investment level needed to achieve their revenue goals. We did so by developing a conversion model to estimate the number of new customers needed to complete purchase decision stages: awareness, interest, purchase, repeat, rate/review/recommend and encourage existing customers to repeat, rate/review/recommend. And we estimated the cost to acquire those customers.
Pricing Analysis
We developed an pricing analysis to determine how changes in retail price, price promotions and distribution impacted brand and category revenue and unit sales. Our use of ChatGPT4.0 helped us calculate the relationship between price, distribution and market performance using Pearson's correlation coefficient.
Research Deep Dives
We helped develop brand, category and consumer research deep-dives for multiple agencies, several leading to new assignments. Our work to gather data from industry reports, syndicated data and other sources yielded rich insights used to build marketing and message strategies.
Ad hoc Media Plans and Performance Reports
We provided ala carte media plans and performance reports to many clients and agencies.
Feel free to reach out about these new services
Thanks to everyone mentioned here and to our existing clients, agency partners and staff.
Looking forward to continued success in 2025!
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