A New Player In Grocery Retail Advertising.

Pros:

  • Massive Reach - 2.6 billion people use Facebook every month

  • Ad capabilities are extensive - video, static, carousel creative options

  • Proven strong conversion platform

Cons:

  • Data privacy concerns as a user

  • Limited B2B audience capabilities

Best Practices

  • Test lots of creative versions to achieve the best performance

  • Utilize Facebook's extensive audience capabilities - build Lookalike audiences, utilize pixel data to drive conversion

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