Twitter

Pros:

  • Reach an audience based on trending topics in news, sports, entertainment and many other topics with targeting capabilities by trending hashtags and keywords. 

Cons:

  • Not optimal for conversion goals

Best Practices:

  • Develop creative for mobile - 80% of Twitter's audience uses mobile app and web to access the platform. 

  • Creative should be updated frequently to tailor to Twitter's constant updated content - adjusting copy and imagery/video on a weekly basis throughout the flight can drive better engagement. 

Specs

Video Website Card

  • Tweet copy - 280 characters (Note: Each link used reduces character count by 23 characters, so for example, using one link would leave 257 characters for Tweet copy.)

  • Website title length - 70 characters. 

  • File size- For optimal performance, keep files under 30MB. Max 1GB

  • Video length - Recommended: 15 seconds or less

  • Branding: Highly recommended throughout; if using a logo, it should be persistent in the upper left-hand corner.

  • Captions: Closed captioning or text overlays are mandatory.

  • File types- MP4 or MOV

  • Video bitrate recommendation - Recommended: 6,000k for 1080p, 5,000k for 720p

  • Frame rate recommendation- 29.97fps or 30fps.

  • Aspect ratio - 1:1 is recommended as it will always render as square on desktop and mobile, timeline and profile. This and 9:16 (vertical) will take up the same amount of real estate — which is more than 16:9. 

  • Recommended size - 1200x1200 (minimum for 1:1 is 600x600)

  • Thumbnail - Supported files: PNG or JPEG

  • Aspect ratio: recommend matching sizing of the video

  • Max size: 5MB

Image Website Card

  • Tweet copy - 280 characters (Note: Each link used reduces character count by 23 characters, so for example, using one link would leave 257 characters for Tweet copy.)

  • Website title length - 70 characters. Please note — depending on device and app settings this description may truncate. Although not guaranteed, limiting the description to 50 characters should ensure that truncation won’t occur across most devices.

  • Image size - 800x418 pixels for 1.91:1 aspect ratio (max 3MB), 800x800 pixels for 1:1 aspect ratio (max 3MB)

  • File types - PNG and JPEG (no BMP or TIFF files)

  • Custom header - Enter your own customized header to tell people what you want them to do when they see your ad.

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