The Effective team has unparalleled expertise in delivering performance-driven media research, media planning, media buying and media measurement support
SAM KAROW
President, Founder
Sam has 25 years of experience in media including 13 years at Leo Burnett/Starcom
He earned BA Advertising, BA Telecomm at MSU. And MS IMC Medill School at Northwestern University
MARISSA MINICHELLO
Media Supervisor
Marissa has 5 years of media experience including 3 years at Strike Social
She earned a BA Marketing Indiana University
EMMA WILLIG
Business Development Specialist
Emma has over 10 years of sales and customer service experience with a knack for figuring out our client's vision and doing whatever it takes to help them get there with an Effective plan.
She has earned a Bachelors of Science in Developmental Psychology from Washington University in Saint Louis.
ALLISON GUARINO
Project Manager
Allison has 16 years of experience in client service working for large and small advertising agencies.
She's an Operations Specialist and loves to help her team be organized, efficient and best positioned to deliver results.
Allison earned a BBA in Marketing and BA in Journalism from the University of Iowa.