The Effective team has unparalleled expertise in delivering performance-driven media research, media planning, media buying and media measurement support

SAM KAROW

President, Founder

Sam has 25 years of experience in media including 13 years at Leo Burnett/Starcom 

He earned BA Advertising, BA Telecomm at MSU. And MS IMC Medill School at Northwestern University

MARISSA MINICHELLO

Media Supervisor

Marissa has 5 years of media experience including 3 years at Strike Social

She earned a BA Marketing Indiana University

EMMA WILLIG

Business Development Specialist

Emma has over 10 years of sales and customer service experience with a knack for figuring out our client's vision and doing whatever it takes to help them get there with an Effective plan.

 

She has earned a Bachelors of Science in Developmental Psychology from Washington University in Saint Louis.

ALLISON GUARINO

Project Manager

Allison has 16 years of experience in client service working for large and small advertising agencies. 

 

She's an Operations Specialist and loves to help her team be organized, efficient and best positioned to deliver results. 

 

Allison earned a BBA in Marketing and BA in Journalism from the University of Iowa.