Effective - Helping Food and Beverage Brands win with Creator Marketing

Part 2 of how Effective is helping food + beverage brands win in 2026: Creator Marketing.

2️⃣ Creator Marketing Must Act Like Brand Advertising

Creator investment continues to grow, with 61 percent of marketers planning to increase spending in 2026, per Kantar research: https://lnkd.in/gEzeEDbJ.

Engagement metrics are no longer sufficient.

-> At Effective, we treat creators as part of a unified brand platform, evaluated with the same ROI and brand-lift standards as every other channel.

Check out the full spectrum of creator marketing serivces we offer:

- Free and paid serivces

- Experts, influencers, actors

- Micro to Macro

https://www.effectivemc.com/creator-marketing

Shout out to our creator marketing partners: The Desire Company Eric Sheinkop Judith Levey Sheinkop Monique Filardi CoEfficient Labs Sean Goldfaden Popular Pays Sara (Paull) O'Brien

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