Effective Commerce Marketing

Retail Media Networks are the Marketing Gods' gifts to food and beverage companies. Who doesn't like closed loop ROI in real-time with no asset needs and no minimum spend?

3️⃣ Retail Media as the New Performance Engine

More than two hundred Retail Media Networks now influence the shopper journey. Their performance is increasingly outpacing traditional digital formats. Independent measurement shows RMNs driving materially stronger outcomes, including roughly 1.8x higher overall performance and nearly 3x stronger impact on purchase intent (Kantar).

The problem is abundance. There are so many to audit, onboard, monitor and optimize. 

-> At Effective, we help teams design scalable RMN architectures with clear coverage mapping, disciplined budget and goal setting and ROI measurement. 

And we help define the balance of ad spend between RMN, shopper digital, traditional and in-store. 

Our conversion models and ROI forecasts help food and beverage brands define ad spend thresholds and media mixes needed to double sales in the next few years. Especially those looking to grow from $50MM to $100MM in annual revenue. 

View case studies and learn more at: https://www.effectivemc.com/commerce-marketing

Shout outs to our partners: 

Instacart Joelle Kaplan 

DoorDash Lilly Howell 

Walmart Connect Antonio Sardinas Taylor Pannell Sam Huss 

Criteo Kyle Rembis 

SmartCommerce Jay Gutierrez 

Pacvue Kyle Costa Melissa Burdick 

Deep Sync Valerie Prudente Keith Liller 

Inmar Media Ryan DeBona 

Terraboost Media Bobby Aguilera Barret Roberts