NFT Marketing and Cryptocurrency
Paid Media Campaigns

EFFECTIVE

Media Research +
Media Planning

We help clients define and achieve sales goals for NFTs and cryptocurrencies.

We develop innovative, data-driven media plans for the launches of new NFTs and cytptocurrency coins.

Media Buying, Analytics + Optimization

We navigate ad platform restrictions to buy, manage and measure highly effective paid media programs. 

Bicycle NFT Launch

SOLD $264K WORTH OF NFTS IN 3 WEEK PLAN

CHALLENGE

Promote Bicycle NFTs to likely consumers of digital art and cryptocurrencies.

 

Potential buyers are unaware of Bicycle’s release of limited edition NFTs and how to purchase them.

 

 

ACTION

Use Facebook and Instagram ads to surround buyers with messages driving them to the NFT site.

 

 

SUCCESS

65k+ link clicks to the NFT site

66 ethereum sold at a value of $264k

 

ROAS of 712%

Tastyworks $1,000,000 Crypto Giveaway

OUTPERFORMED COST PER ACQUIRED CUSTOMER GOAL BY 11%

CHALLENGES

Launch options trading platform in the face of nearly $1B in ad spend from E-Trade and TD Ameritrade

 

Options Trader is an elusive audience - not a job title

 

Bitcoin promotion prohibited activity on major platforms

 

 

ACTION

Share of Everything analysis revealed opportunity to for large share of voice in online video

 

Programmatic video employed multiple advanced targeting techniques to reach options traders actively engaged in trading research. Achieved 59% video completion rate

 

 

SUCCESS

Modest investment drove 712 new account creations and 438 account completions at a cost well below goal

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Let's Talk

Our proven approach will create a profitable launch of your NFT or cryptocurrency. Use this link to schedule an intro call:  https://calendly.com/effective_marketing/30min