NFT Marketing and Cryptocurrency
Paid Media Campaigns
Media Research +
We help clients define and achieve sales goals for NFTs and cryptocurrencies.
We develop innovative, data-driven media plans for the launches of new NFTs and cytptocurrency coins.
Media Buying, Analytics + Optimization
We navigate ad platform restrictions to buy, manage and measure highly effective paid media programs.
Bicycle NFT Launch
SOLD $264K WORTH OF NFTS IN 3 WEEK PLAN
Promote Bicycle NFTs to likely consumers of digital art and cryptocurrencies.
Potential buyers are unaware of Bicycle’s release of limited edition NFTs and how to purchase them.
Use Facebook and Instagram ads to surround buyers with messages driving them to the NFT site.
65k+ link clicks to the NFT site
66 ethereum sold at a value of $264k
ROAS of 712%
Tastyworks $1,000,000 Crypto Giveaway
OUTPERFORMED COST PER ACQUIRED CUSTOMER GOAL BY 11%
Launch options trading platform in the face of nearly $1B in ad spend from E-Trade and TD Ameritrade
Options Trader is an elusive audience - not a job title
Bitcoin promotion prohibited activity on major platforms
Share of Everything analysis revealed opportunity to for large share of voice in online video
Programmatic video employed multiple advanced targeting techniques to reach options traders actively engaged in trading research. Achieved 59% video completion rate
Modest investment drove 712 new account creations and 438 account completions at a cost well below goal
Our proven approach will create a profitable launch of your NFT or cryptocurrency. Use this link to schedule an intro call: https://calendly.com/effective_marketing/30min