WE ADAPT MIX, AUDIENCE, GEOGRAPHY AND MESSAGE TO MAXIMIZE ROI
The only constant in the plans we manage is change. We are relentless in the pursuit of performance and insight into the drivers of performance.
MEDIA MIX - Adapts as users move through journey from needing an introduction to the brand and the product or service to a reminder or incentive to buy
AUDIENCE - Adapts as users try and repeat purchase - Targeting shifts from competitive brand users to a mix of new prospects for trial and the base of current users/followers for repeat, upsell, cross sell and review/recommendation/referral
GEOGRAPHY - Adapts as distribution gains are won
MESSAGE - Adapts as users move through journey from Educate (what is this product or service) to Demonstrate (how does it work) to Motivate (why should I buy it, where and why now?)