Pros:
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Strong B2B audience targeting - reach people by their job title, company name, industry.
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Various creative options - video, static, sponsored inmails, lead forms
Cons:
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More expensive compared to other digital platforms due to the niche targeting
Best Practices
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Utilize the audience recommendation tool to help identify additional audiences like job titles that are similar to what you select. This will help broaden your reach which increases cost efficiency.
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Test, learn, and optimize. Pause creatives and audience targets that are not working and focus on what is working quickly to achieve the best performance.
Specs
Video
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Introductory text (optional): Use up to 600 characters for your intro text.
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Headline: Use up to 70 characters to avoid truncation (200 max characters).
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Description: Use approximately 100 characters to avoid truncation (300 max characters).
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Call-to-action (optional): Choose from available CTAs.
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Length: Three seconds to 30 minutes (Tip: most successful video ads are less than 15 seconds long)
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File size: Between 75 KB and 200 MB
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File format: MP4
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Frame rate: Less than 30 FPS (frames per second)
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Pixel and aspect ratio requirements:
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Landscape 16:9 aspect ratio (1.78):
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Minimum: 640 x 360px
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Maximum: 1920 x 1080px
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Square 1:1 aspect ratio (1):
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Minimum: 360 x 360px
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Maximum: 1920 x 1920px
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Image
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Introductory text (optional): Use up to 600 characters for your intro text.
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Headline: Use up to 70 characters to avoid truncation (200 max characters).
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Description: Use approximately 100 characters to avoid truncation (300 max characters).
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Call-to-action (optional): Choose from available CTAs.
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File Size: Max 5MB
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File format: JPG or PNG
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Pixel and aspect ratio requirements:
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Landscape 16:9 aspect ratio (1.78):
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Minimum: 640 x 360px
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Maximum: 1920 x 1080px
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Square 1:1 aspect ratio (1):
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Minimum: 360 x 360px
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Maximum: 1920 x 1920px
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