LinkedIn

Pros:

  • Strong B2B audience targeting - reach people by their job title, company name, industry.

  • Various creative options - video, static, sponsored inmails, lead forms

Cons:

  • More expensive compared to other digital platforms due to the niche targeting

Best Practices

  • Utilize the audience recommendation tool to help identify additional audiences like job titles that are similar to what you select. This will help broaden your reach which increases cost efficiency.

  • Test, learn, and optimize. Pause creatives and audience targets that are not working and focus on what is working quickly to achieve the best performance. 

Specs

​Video

  • Introductory text (optional): Use up to 600 characters for your intro text.

  • Headline: Use up to 70 characters to avoid truncation (200 max characters).

  • Description: Use approximately 100 characters to avoid truncation (300 max characters).

  • ​Call-to-action (optional): Choose from available CTAs.

  • Length: Three seconds to 30 minutes (Tip: most successful video ads are less than 15 seconds long)

  • File size: Between 75 KB and 200 MB

  • File format: MP4

  • Frame rate: Less than 30 FPS (frames per second)

  • Pixel and aspect ratio requirements:

    • Landscape 16:9 aspect ratio (1.78):

      • Minimum: 640 x 360px

      • Maximum: 1920 x 1080px

    • Square 1:1 aspect ratio (1):

      • Minimum: 360 x 360px

      • Maximum: 1920 x 1920px

Image​

  • Introductory text (optional): Use up to 600 characters for your intro text.

  • Headline: Use up to 70 characters to avoid truncation (200 max characters).

  • Description: Use approximately 100 characters to avoid truncation (300 max characters).

  • Call-to-action (optional): Choose from available CTAs.

  • File Size: Max 5MB

  • File format: JPG or PNG

  • Pixel and aspect ratio requirements:

    • Landscape 16:9 aspect ratio (1.78):

      • Minimum: 640 x 360px

      • Maximum: 1920 x 1080px

    • Square 1:1 aspect ratio (1):

      • Minimum: 360 x 360px

      • Maximum: 1920 x 1920px

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Contact

773-841-6248

1764 W CULLOM AV

CHICAGO, IL 60613

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