Healthcare Case Studies

DROVE VISITS AT 1/2 OF THE COST PER VISIT GOAL FOR AMERICAN MEDICAL ASSOCIATION

CHALLENGE

Reach medical professionals to make them aware of the AMA Ed Hub and take immediate action to visit, register, take a quiz and earn CME credits

 

ACTION

Developed high performing registration campaign to achieve AMA business goals. Manage media and provide creative guidance, post copy and paid search copy for AMA Ed Hub, AMA STEPS, AMA BHI, AMA AHIS divisions. 

 

 

SUCCESS

Drove 32k website visits (more than double the goal of 15k). Yielded over 5.9k conversions. AMA renewed and expanded the program. 

Screen Shot 2021-03-23 at 10.45.00 AM.pn
ACHIEVED VISIT AND ENGAGEMENT GOALS FOR AMERICAN MEDICAL ASSOCIATION ED HUB

CHALLENGE

Drive visits and engagements on AMA Ed Hub

 

ACTION

Developed four campaigns Aug ’19 - Jan ’20 to target physicians by specialty area to educate about the benefits of the resources and CMEs available on the Ed Hub and drive traffic and engagements 

 

SUCCESS

Delivered 6.2MM Impressions

46k Website Visits at a $1.98 CPV

18k Weighted Conversions at a $5.16 CPE

 

Identified performance insights to apply to future campaigns which doubled for 2020

Screen Shot 2021-03-23 at 10.51.00 AM.pn
PROGRAMMATIC INFLUENCER DRIVES 30% MARKET SHARE GROWTH FOR OMRON HOME HEALTHCARE PRODUCT

CHALLENGE

People with chronic pain are unaware that Omron TENS is an effective drug-free method to manage chronic pain.

 

Aleve and Icy Hot spend $40MM/yr. Stores push store brand products

 

ACTION

Devised plan to educate, demonstrate how well it works, motivate purchase

 

Targeted people who are actively managing chronic pain with alternatives to medication (physical therapy, acupuncture, massage, pads and creams)

 

Delivered brand, influencer and professional messages to drive intent to purchase

 

Partnered with influencers to demonstrate the products’s efficacy and ease of use

 

 

SUCCESS

Influencer posts were 20x more efficient than product-focused posts on the brand's handle

 

Campaign grew market share 30%

 

Gained insights on drivers of performance 

Screen Shot 2020-04-22 at 3.29.19 PM.png
PRECISION AUDIENCE AND CONTEXTUAL TARGETING ACHIEVED AMA INSURANCE GOALS

CHALLENGE

Build brand awareness and brand strength to drive web traffic to appropriate landing pages with goal of quote, sale or re-contact opportunity

 

ACTION

Connect with physicians when they are actively engaged in research and discussion on managing their practice and personal finances

 

SUCCESS

Achieved Bonus impressions 3.6MM bonus impressions, a media value of $20,400

 

More than tripled average monthly page views (existing 5K/month + incremental 12K/month via banner ads)

 

Managed tracking/optimized conversions on 72 unique PDF downloads

 

Drove over 100 new member applications

amaia screen shot.png
PROGRAMMATIC PAID SOCIAL DROVE 34X ROI FOR BANFIELD PET HOSPITAL

CHALLENGE

Drive sales of pet skin health services on Banfield.com

 

ACTION  

Developed performance-oriented plan on Facebook/Instagram

 

Targeted audiences interested in dog and cat ownership and in Banfield Pet Hospital

 

SUCCESS

Campaign was a huge success, drove 34x ROAS

 

Over 1.2MM impressions, 411k post engagements, 25k website visits and over 1.6k website visits.

Screen Shot 2021-03-23 at 10.08.37 PM.pn

Contact us to build a successful, innovative, data-driven media program.