Facebook and Instagram

Pros:

  • Massive Reach - 2.6 billion people use Facebook every month

  • Ad capabilities are extensive - video, static, carousel creative options

  • Proven strong conversion platform

Cons:

  • Data privacy concerns as a user

  • Limited B2B audience capabilities

Best Practices

  • Test lots of creative versions to achieve the best performance

  • Utilize Facebook's extensive audience capabilities - build Lookalike audiences, utilize pixel data to drive conversion

Specs

Video

  • Video Ratio: 9:16 to 16:9, 1:1 recommended

  • Recommended Resolution: Upload the highest resolution video available that meets file size and ratio limits.

  • Video File Size: 4GB Max

  • Video Length Minimum: 1 second

  • Video Length Maximum: 240 Minutes

  • Primary Text: 125 characters 

  • Headline: 25 characters

  • Description: 35 characters

Image​

  • File type: JPG or PNG

  • Image ratio: 1.91:1 to 4:5, 1:1 recommended

  • Recommended resolution: 1080x1080

  • Images that consist of more than 20% text may experience reduced delivery.

  • Primary Text: 125 characters

  • Headline: 25 characters

  • Description: 30 characters

Source: Facebook.com/business

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Contact

773-841-6248

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CHICAGO, IL 60613

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