‼️Performance reporting can be dangerously misleading.  Not because the data is wrong, but because the measurement window is too short. If we only optimize what happens immediately, we undervalue what happens weeks and months later. This is especially common in paid search, where short attribution windows can hide long-term effects and push budgets in the wrong direction. Two blind spots drive this: 1️⃣ Short-term optimization can leave major value unmeasured Google × WARC re