B2C Case Studies | Effective Marketing

B2C Case Studies

1st Party Data-Driven Media Program Achieves 32x ROI

Challenge

Retain donors and achieve gift goal using 1st party data

 

Action

Developed integrated, performance-oriented program

 

Appended email addresses to postal-only addresses to increase the number new email addresses

 

Onboarded past donor database to create Matched Audience

 

Tracked each dollar spent, identified winning combination of media channels and message

 

Result

Met campaign donation goal

Achieved 32x ROI

Retained 35% of donors

Exceeded ad impression goal by 46%

PROGRAMMATIC INFLUENCER DRIVES 30% MARKET SHARE GROWTH FOR HOME HEALTHCARE PRODUCT

Challenges

People with chronic pain are unaware that Omron TENS is an effective drug-free method to manage chronic pain.

 

Aleve and Icy Hot spend $40MM/yr. Stores push store brand products

 

Actions

Devised plan to educate, demonstrate how well it works, motivate purchase

 

Targeted people who are actively managing chronic pain with alternatives to medication (physical therapy, acupuncture, massage, pads and creams)

 

Delivered brand, influencer and professional messages to drive intent to purchase

 

Partnered with influencers to demonstrate the products’s efficacy and ease of use

 

 

Results

Influencer posts were 20x more efficient than product-focused posts on the brand's handle

 

Campaign grew market share 30%

 

Gained insights on drivers of performance 

1ST PARTY DATA + DYNAMIC CREATIVE HELP CHAMBERLAIN ACHIEVE 70% OF SALES GOAL IN ONLY 6 WEEKS

Challenge 

Introduce Chamberlain Home Bridge – an add-on product, only relevant to current owners of MyQ enabled garage door openers 

 

Action 

Appended postal address-only records to add 42k new email addresses. Onboarded records to match to Facebook/Instagram and Mediamath. Delivered specific messages based time of day.

 

Success 

Campaign drove 5x engagement rate vs. goal

 

Achieved 70% of goal orders in only 6 weeks

A/B TESTING + BEHAVIORAL TARGETING DRIVES 12X ROI FOR HYATT

Challenge:  

Reverse consumer behavior of booking hotels on Online Travel Agency (OTA) sites and get them to book on Hyatt.com

 

Action:  

Develop statistically significant test cells for A/B testing partners, targeting strategies and creative sizes/messages

 

Managed pilot test with cutting edge opportunities to reach in-market consumer for hotel rooms

 

Success:

Campaign drove 12x ROI

Gained insights on drivers of performance

Contact us to build a successful, innovative, data-driven media program.  

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