B2C Case Studies
NFL MARKETING CAMPAIGN OF THE YEAR
Chicago Bears future fan base was as unsteady as their on-field performance. Risk of concussion and rise of soccer and lacrosse mean fewer youth players and declining interest among Latinos. Poor player conduct also driving people away from the NFL.
Instead of investing $30k for one painted wall for one month, we hired four street artists to paint massive wall murals stayed up for 4+ (3 walls are still up!) years creating a 120x more media value.
Street artist murals provided “interactive outdoor” and back drop for social photos.
The Bears renewed and expanded the program in years 2, 3 and 4. As well, the program inspired the creation of muros.co, a mural advertising company.
NFL recognized the program as the best marketing campaign of the year!
1st Party Data-Driven Media Program Achieves 32x ROI
Retain donors and achieve gift goal using 1st party data
Developed integrated, performance-oriented program
Appended email addresses to postal-only addresses to increase the number new email addresses
Onboarded past donor database to create Matched Audience
Tracked each dollar spent, identified winning combination of media channels and message
Met campaign donation goal
Achieved 32x ROI
Retained 35% of donors
Exceeded ad impression goal by 46%
PROGRAMMATIC INFLUENCER DRIVES 30% MARKET SHARE GROWTH FOR HOME HEALTHCARE PRODUCT
People with chronic pain are unaware that Omron TENS is an effective drug-free method to manage chronic pain.
Aleve and Icy Hot spend $40MM/yr. Stores push store brand products
Devised plan to educate, demonstrate how well it works, motivate purchase
Targeted people who are actively managing chronic pain with alternatives to medication (physical therapy, acupuncture, massage, pads and creams)
Delivered brand, influencer and professional messages to drive intent to purchase
Partnered with influencers to demonstrate the products’s efficacy and ease of use
Influencer posts were 20x more efficient than product-focused posts on the brand's handle
Campaign grew market share 30%
Gained insights on drivers of performance
1ST PARTY DATA + DYNAMIC CREATIVE HELP CHAMBERLAIN ACHIEVE 70% OF SALES GOAL IN ONLY 6 WEEKS
Introduce Chamberlain Home Bridge – an add-on product, only relevant to current owners of MyQ enabled garage door openers
Appended postal address-only records to add 42k new email addresses. Onboarded records to match to Facebook/Instagram and Mediamath. Delivered specific messages based time of day.
Campaign drove 5x engagement rate vs. goal
Achieved 70% of goal orders in only 6 weeks
A/B TESTING + BEHAVIORAL TARGETING DRIVES 12X ROI FOR HYATT
Reverse consumer behavior of booking hotels on Online Travel Agency (OTA) sites and get them to book on Hyatt.com
Develop statistically significant test cells for A/B testing partners, targeting strategies and creative sizes/messages
Managed pilot test with cutting edge opportunities to reach in-market consumer for hotel rooms
Campaign drove 12x ROI
Gained insights on drivers of performance
Generate online sales of Sleep Crown’s Over-The-Head pillow
Developed performance-oriented plan on Facebook/Instagram
Utilized LiveRamp 3rd Party data to target people in the market for pillows or who have trouble sleeping to reach the ideal audience
Campaign drove 2x ROAS ($3.5k ad spend drove 43 purchases worth $6.1k)
Over 300k impressions and over 1.6k website visits
Client was highly complimentary on their first paid media campaign ever and expanded the program
Generate excitement and Eventbrite registrations for Tres Paplotes sponsored Cinco De Mayo event with Cheech
Developed Facebook and Instagram campaign to drive to Eventbrite registration page
Campaign reached 1.5million people
4.5k viewers tuned into the event on DesireList TV
1.5k people signed up for the event and received event recipes and ingredient lists featured at the event.
Tres Papalotes social following grew by 38% during promotion
Drive viewers to Purple sponsored night-time ritual influencer videos on desirelist.com/tv featuring Purple products
Developed Facebook and Instagram campaign to efficiently drive traffic to desirelist.com/tv to watch influencer content
Affiliate links drove people to purchase on purple.com
Modest investment of $2k drove 50k people to spend over 80 hours of their time engaging with custom influencer content about Purple brands
Average cost per minute of engagement on Facebook/IG was $0.37 compared to YouTube at $0.59