B2C Case Studies

1st Party Data-Driven Media Program Achieves 32x ROI

Challenge

Retain donors and achieve gift goal using 1st party data

 

Action

Developed integrated, performance-oriented program

 

Appended email addresses to postal-only addresses to increase the number new email addresses

 

Onboarded past donor database to create Matched Audience

 

Tracked each dollar spent, identified winning combination of media channels and message

 

Result

Met campaign donation goal

Achieved 32x ROI

Retained 35% of donors

Exceeded ad impression goal by 46%

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PROGRAMMATIC INFLUENCER DRIVES 30% MARKET SHARE GROWTH FOR HOME HEALTHCARE PRODUCT

Challenges

People with chronic pain are unaware that Omron TENS is an effective drug-free method to manage chronic pain.

 

Aleve and Icy Hot spend $40MM/yr. Stores push store brand products

 

Actions

Devised plan to educate, demonstrate how well it works, motivate purchase

 

Targeted people who are actively managing chronic pain with alternatives to medication (physical therapy, acupuncture, massage, pads and creams)

 

Delivered brand, influencer and professional messages to drive intent to purchase

 

Partnered with influencers to demonstrate the products’s efficacy and ease of use

 

 

Results

Influencer posts were 20x more efficient than product-focused posts on the brand's handle

 

Campaign grew market share 30%

 

Gained insights on drivers of performance 

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1ST PARTY DATA + DYNAMIC CREATIVE HELP CHAMBERLAIN ACHIEVE 70% OF SALES GOAL IN ONLY 6 WEEKS
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Challenge 

Introduce Chamberlain Home Bridge – an add-on product, only relevant to current owners of MyQ enabled garage door openers 

 

Action 

Appended postal address-only records to add 42k new email addresses. Onboarded records to match to Facebook/Instagram and Mediamath. Delivered specific messages based time of day.

 

Success 

Campaign drove 5x engagement rate vs. goal

 

Achieved 70% of goal orders in only 6 weeks

A/B TESTING + BEHAVIORAL TARGETING DRIVES 12X ROI FOR HYATT

Challenge:  

Reverse consumer behavior of booking hotels on Online Travel Agency (OTA) sites and get them to book on Hyatt.com

 

Action:  

Develop statistically significant test cells for A/B testing partners, targeting strategies and creative sizes/messages

 

Managed pilot test with cutting edge opportunities to reach in-market consumer for hotel rooms

 

Success:

Campaign drove 12x ROI

Gained insights on drivers of performance

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CHALLENGE

Generate online sales of Sleep Crown’s Over-The-Head pillow

 

ACTION  

Developed performance-oriented plan on Facebook/Instagram

 

Utilized LiveRamp 3rd Party data to target people in the market for pillows or who have trouble sleeping to reach the ideal audience

 

SUCCESS

Campaign drove 2x ROAS ($3.5k ad spend drove 43 purchases worth $6.1k)

 

Over 300k impressions and over 1.6k website visits

 

Client was highly complimentary on their first paid media campaign ever and expanded the program 

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CHALLENGE
Generate excitement and Eventbrite registrations for Tres Paplotes sponsored Cinco De Mayo event with Cheech

ACTION  
Developed Facebook and Instagram campaign to drive to Eventbrite registration page

 

SUCCESS
Campaign reached 1.5million people

 

4.5k viewers tuned into the event on DesireList TV

 

1.5k people signed up for the event and received event recipes and ingredient lists featured at the event. 

 

Tres Papalotes social following grew by 38% during promotion

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CHALLENGE

Drive viewers to Purple sponsored night-time ritual influencer videos on desirelist.com/tv featuring Purple products

 

ACTION  

Developed Facebook and Instagram campaign to efficiently drive traffic to desirelist.com/tv to watch influencer content

 

Affiliate links drove people to purchase on purple.com

 

SUCCESS

Modest investment of $2k drove 50k people to spend over 80 hours of their time engaging with custom influencer content about Purple brands

 

Average cost per minute of engagement on Facebook/IG was $0.37 compared to YouTube at $0.59

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CHALLENGE

General market consumers have a blind spot in their Mexican cooking routine - they don’t use authentic Mexican cheese when making Mexican dishes

 

ACTION

Entercom curated talent, produced quality video and boosted content on display and social channels and achieved great reach and engagement, all for only $60k.

 

SUCCESS

6 recipe videos created to educate consumers on how to use authentic Mexican cheese and why to choose V&V Supremo

 

Over 100K complete video views

 

Almost 2MM video ad impressions - 31% more than goal

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CHALLENGE

Reach grocery shoppers at select retailers amongst the Covid-19 pandemic.

 

ACTION

Developed agile plan to drive grocery shoppers to purchase through eCommerce channels - Instacart, Quotient, CitrusAd.

 

Provided inspiration for at-home meals that included Savora Sous Vide through Pinterest advertising.

 

SUCCESS

Campaign drove 1.75x ROAS with only 1.8% ACV

Instacart achieved 3.7x ROAS vs. 2x goal.

Pinterest achieved 3x more efficiency than goal and a 0.46% CTR - 2x higher than benchmarks for food vertical.

 

Client renewed and expanded the program. January-February 2021 performance grew to 4.6x ROAS.

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Contact us to build a successful, innovative, data-driven media program.