B2B Case Studies
B2B PROGRAMMATIC INFLUENCER DRIVES CHEF ENGAGEMENT FOR PLANT-BASED PROTEIN PRODUCT LAUNCH
Challenge
Regain market share in exploding plant based protein
Action
Instead of talking about how chefs should add the product to their menu, we got the product on the menu of some of the best restaurants in the world and at marquee events like Lollapalooza.
Paid Instagram posts targeted Culinary Professionals: Chefs, Foodservice Directors, Restaurant Owners, James Beard + Culinary Institute Followers, as did Ad Engagers and a Look-alike Audience of Ad Engagers
Success
Modest investment drove over 600k ad engagements at a Cost Per Engagement that was 69% lower than the goal
The client presented the case study to management as “the most successful program of all time” for the brand
Contact us to build a successful, innovative, data-driven media program.
B2B PROGRAMMATIC INFLUENCER DRIVES CHEF ENGAGEMENT FOR PLANT-BASED PROTEIN PRODUCT LAUNCH
Challenge:
Deliver 2:1 ROAS
Action:
Devised plan to encourage purchase and drive sales.
Reached food service decision makers during key purchase phases with media placements on food distributor websites, ecommerce websites, on Facebook and with Native ads
Delivered direct response messaging with promotional offers to drive sales.
Success:
Campaign achieved 16x ROAS, DOT achieved 30x ROAS
Client renewed and expanded program
DOT Foods agreed to pilot audience extension and promoted paid social posts due to our efforts to push innovation