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WHY EFFECTIVE / B2B CASE STUDIES

Our B2B partners get the results they need

Genius SIS

CASE STUDY:
How Genius SIS drove 3x ROAS in its first-ever B2B campaign

 

PARTNER: Genius SIS

CATEGORY: Online Ed Tech

SOLUTION: Paid B2B Social Campaign

genius.png

3X
Return on ad spend

146
New leads generated

2.5X
Site visits goal

Challenge

Identify decision makers at online-only K12 schools. Drive 120 leads.

Action

Develop the company’s first-ever paid B2B media campaign: Programmatic display, social and search across Facebook/Instagram, Google, LinkedIn, and Twitter.

 

Establish lead tracking using Leadfeeder and Google Analytics.

Success

The campaign generated fanastic results:

  • 2x the ad impressions goal

  • 1.7x the clicks goal

  • 2.5x the website visits goal

 

From that click traffic, the client generated 146 leads and 7 prospects. Of those leads: 

  • 2 became active proposal requests

  • 2 became pending contracts worth 5x the ad spend

  • 1 became a new customer worth 3x the ad spend.

Genius SIS called the campaign a success and renewed the program.

CASE STUDY:
Reaching 450k site visits and winning awards for Howard Hughes

PARTNER: Howard Hughes Corporation

CATEGORY: Real Estate Development / Mangement

SOLUTION: Paid B2B Social Campaign

Howard_Hughes_Study_Ex.jpg
Howard Hughes

2.5M+
New engagements

450k+
New site visits

35
New high-value leads

Challenge

Promote awareness of Howard Hughes' communities among decision makers considering office space or employee moves.

Action

Entice the move by highlighting benefits: Shorter commutes, access to nature, healthier locations (as measured by air/water cleanliness and population density), better safety, better schools, upsized home/office space, and tax benefits.

 

Use Facebook, Instagram, Twitter, and LinkedIn to target CEOs and COOs with engaging messaging promoting the Success Lives here website. 

Success

The Success Lives Here campaign generated 46% more impressions and 86% more engagements than goal. Brand awareness skyrocketed from unmeasured levels to 72%, improving brand perception from 8th out of 8 in a 2021 competitive analysis to 2nd place in 2022. 

New leads came in from worldwide brands, including JPMorgan Chase, Tesla Motors, Amazon Web Services, Intel, Google, and Citibank. 

The program was the NYX Awards Grand Winner for a digital marketing campaign 2023 

https://nyxawards.com/winner-info.php?id=2250

Morningstar

CASE STUDY:
Making Morningstar's "most successful program of all time"

PARTNER: Morningstar Farms

CATEGORY: Food and Beverage

SOLUTION: Paid B2B Social Campaign

Morningstar_Farms.jpg

600k+
Ad engagements

69%
CPE under goal

300M+
Targeted impressions

Challenge

Regain market share in the exploding plant-based protein sector

Action

Instead of simply talking about how chefs should add the product to their menu, Effective worked to place the product on the menu of some of the best restaurants in the world and at marquee events like Lollapalooza. 

 

Paid Instagram posts targeted culinary professionals, such as chefs, foodservice directors, restaurant owners, and James Beard and Culinary Institute followers, while also targeting ad engagers and look-alike audiences.

Success

With just a modest investment, the campaign drove more than 600k engagements with a Cost Per Engagement 69% less than goal. 

 

The client presented the case study to upper management as "the most successful program of all time" for the brand. 

CASE STUDY:
Kellogg's food service campaign achieves 16x ROAS 

PARTNER: Kellogg's

CATEGORY: Food and Beverage

SOLUTION: Paid B2B Social Campaign

Kelloggs_Study_Ex.jpg
Kellogg's

16x
Return on Ad Spend

30x
CPE under goal

8x
Revenue over goal

Challenge

Deliver 2x Return on Ad Spend.

Action

Devise a plan, based on social posts, to encourage general purchase behavior and to drive sales for Kellogg's brands.

 

Effective's media reached foodservice decision makers during key purchase phases with media placements on food-distributor websites, e-commerce websites, and on Facebook native ads. We created direct-response messaging with promotional offers to drive sales. 

Success

Effective far outstripped its 2x ROAS target, achieving a 16x Return on Ad Spend for the overall Kellogg's brand. 

For Dot Foods, a distributor, the results were even more dramatic, with a 30x ROAS that led to an expansion of the media program that included promoted social posts. 

Should we talk now?

We like your style.

 

Let's get started! Set up a consultation and let's have a conversation about your media plans. 

Or should we talk later?

To be honest, we don't do much outbound marketing but we'll send you the latest insights for marketers just like you.   

Success!

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