WHY EFFECTIVE / B2B CASE STUDIES
Our B2B partners get the results they need.
CASE STUDY:
How Genius SIS drove 3x ROAS in its first-ever B2B campaign
PARTNER: Genius SIS
CATEGORY: Online Ed Tech
SOLUTION: Paid B2B Social Campaign
3X
Return on ad spend
146
New leads generated
2.5X
Site visits goal
Challenge
Identify decision makers at online-only K12 schools. Drive 120 leads.
Action
Develop the company’s first-ever paid B2B media campaign: Programmatic display, social and search across Facebook/Instagram, Google, LinkedIn, and Twitter.
Establish lead tracking using Leadfeeder and Google Analytics.
Success
The campaign generated fanastic results:
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2x the ad impressions goal
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1.7x the clicks goal
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2.5x the website visits goal
From that click traffic, the client generated 146 leads and 7 prospects. Of those leads:
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2 became active proposal requests
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2 became pending contracts worth 5x the ad spend
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1 became a new customer worth 3x the ad spend.
Genius SIS called the campaign a success and renewed the program.
CASE STUDY:
Reaching 450k site visits and winning awards for Howard Hughes
PARTNER: Howard Hughes Corporation
CATEGORY: Real Estate Development / Mangement
SOLUTION: Paid B2B Social Campaign
2.5M+
New engagements
450k+
New site visits
35
New high-value leads
Challenge
Promote awareness of Howard Hughes' communities among decision makers considering office space or employee moves.
Action
Entice the move by highlighting benefits: Shorter commutes, access to nature, healthier locations (as measured by air/water cleanliness and population density), better safety, better schools, upsized home/office space, and tax benefits.
Use Facebook, Instagram, Twitter, and LinkedIn to target CEOs and COOs with engaging messaging promoting the Success Lives here website.
Success
The Success Lives Here campaign generated 46% more impressions and 86% more engagements than goal. Brand awareness skyrocketed from unmeasured levels to 72%, improving brand perception from 8th out of 8 in a 2021 competitive analysis to 2nd place in 2022.
New leads came in from worldwide brands, including JPMorgan Chase, Tesla Motors, Amazon Web Services, Intel, Google, and Citibank.
The program was the NYX Awards Grand Winner for a digital marketing campaign 2023
CASE STUDY:
Making Morningstar's "most successful program of all time"
PARTNER: Morningstar Farms
CATEGORY: Food and Beverage
SOLUTION: Paid B2B Social Campaign
600k+
Ad engagements
69%
CPE under goal
300M+
Targeted impressions
Challenge
Regain market share in the exploding plant-based protein sector
Action
Instead of simply talking about how chefs should add the product to their menu, Effective worked to place the product on the menu of some of the best restaurants in the world and at marquee events like Lollapalooza.
Paid Instagram posts targeted culinary professionals, such as chefs, foodservice directors, restaurant owners, and James Beard and Culinary Institute followers, while also targeting ad engagers and look-alike audiences.
Success
With just a modest investment, the campaign drove more than 600k engagements with a Cost Per Engagement 69% less than goal.
The client presented the case study to upper management as "the most successful program of all time" for the brand.
CASE STUDY:
Kellogg's food service campaign achieves 16x ROAS
PARTNER: Kellogg's
CATEGORY: Food and Beverage
SOLUTION: Paid B2B Social Campaign
16x
Return on Ad Spend
30x
CPE under goal
8x
Revenue over goal
Challenge
Deliver 2x Return on Ad Spend.
Action
Devise a plan, based on social posts, to encourage general purchase behavior and to drive sales for Kellogg's brands.
Effective's media reached foodservice decision makers during key purchase phases with media placements on food-distributor websites, e-commerce websites, and on Facebook native ads. We created direct-response messaging with promotional offers to drive sales.
Success
Effective far outstripped its 2x ROAS target, achieving a 16x Return on Ad Spend for the overall Kellogg's brand.
For Dot Foods, a distributor, the results were even more dramatic, with a 30x ROAS that led to an expansion of the media program that included promoted social posts.