B2B Case Studies | Effective Marketing

B2B Case Studies

B2B PROGRAMMATIC INFLUENCER DRIVES CHEF ENGAGEMENT FOR PLANT-BASED PROTEIN PRODUCT LAUNCH

Challenge

Regain market share in exploding plant based protein 

 

Action

Instead of talking about how chefs should add the product to their menu, we got the product on the menu of some of the best restaurants in the world and at marquee events like Lollapalooza

 

Paid Instagram posts targeted Culinary Professionals: Chefs, Foodservice Directors, Restaurant Owners, James Beard + Culinary Institute Followers, as did Ad Engagers and a Look-alike Audience of Ad Engagers 

 

Success

Modest investment drove over 600k ad engagements at a Cost Per Engagement that was 69% lower than the goal

 

The client presented the case study to management as “the most successful program of all time” for the brand

Contact us to build a successful, innovative, data-driven media program.  

B2B PROGRAMMATIC INFLUENCER DRIVES CHEF ENGAGEMENT FOR PLANT-BASED PROTEIN PRODUCT LAUNCH

Challenge:  

Deliver 2:1 ROAS 

 

Action:  

Devised plan to encourage purchase and drive sales. 

 

Reached food service decision makers during key purchase phases with media placements on food distributor websites, ecommerce websites, on Facebook and with Native ads

 

Delivered direct response messaging with promotional offers to drive sales. 

 

Success:

Campaign achieved 16x ROAS, DOT achieved 30x ROAS

 

Client renewed and expanded program

 

DOT Foods agreed to pilot audience extension and promoted paid social posts due to our efforts to push innovation

Contact us to build a successful, innovative, data-driven media program.  

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