WHY EFFECTIVE / B2C CASE STUDIES
B2C campaigns that deliver real results.
CASE STUDY:
The Chicago Bears get 120x in media value from murals
PARTNER: Chicago Bears
CATEGORY: Sports
SOLUTION: Interactive outdoor murals
5
Years of outdoor
120x
Media value created
2.5X
Site visits goal
Challenge
Establish the future fan base of the Chicago Bears with attractive, eye-catching outdoor media.
Action
Rather than invest $30k in a single painted wall for a single month, Effective hired four street artists to paint "interactive outdoor" murals.
Success
Based on the amount of exposure, including writeups in Adweek, the Bears calculated the value on their spend to be 120x of the initial $30k investment.
The program was so successful that the Bears ran the program for four consecutive years.
The idea was so inspiring that it spawned the creation of muros.com, a creative agency focused on outdoor murals.
CASE STUDY:
12% sales uplift for Rice Krispies in-store sales during the pandemic
PARTNER: Rice Krispies Treats Dunk'd Bars
CATEGORY: Consumer packaged goods
SOLUTION: Targeted social campaign
3x
Media click efficiency
30k
Coupon redemptions
12%
Sales uplift
Challenge
Drive measurable trial and coupon redemption for Rice Krispies Treats Dunk'd bars at the height of the pandemic.
Action
With a small media budget and a limited distribution of participating convenience stores, Effective targeted category buyers and convenience store retailers. By using quick product-education messages and mobile coupons, we were able to transform sales-lift analyses to better understand in-store results.
Success
A Koupon Media report showed product sales increased by nearly 12% over the pre-campaign period.
A GSTV/IRI report showed significant results across different retailers:
-
1.2% uplift at Walmart
-
1.4% uplift in convenience stores
-
1.6% uplift in grocery stores
CASE STUDY:
Netting a 712% ROAS for Bicycle's NFT offering
PARTNER: Bicycle Playing Cards
CATEGORY: Gaming / NFT
SOLUTION: Paid social campaign
65k+
Link clicks
$264k
Etherium sales
712%
Return on Ad Spend
Challenge
Promote Bicycle NFTs to likely consumers of digital art and cryptocurrencies.
Action
Starting from the insight that potential buyers are unaware of Bicycle's limited-edition NFTs and their avenues for purchase, Effective used Facebook and Instagram to surround the target audience with messaging to drive them to the NFT site.
Success
In just three weeks, the campaign saw an incredible amount of interest:
-
65k+ clicks to the NFT sale site
-
66 Etherium sold at a value of $264k
-
A Return on Ad Spend of 712%
CASE STUDY:
Reaching 24x on Chamberlain's media engagement goal
PARTNER: Chamberlain MyQ Smart Garage
CATEGORY: Home automation
SOLUTION: Paid social campaign
24x
Over engagement goal
5.1M
Brand engagements
7.2%
Sales uplift
Challenge
Reinvent the category of garage-door openers by elevating the importance of a connected garage as an integral part of a smart home.
Action
Develop a media plan that identifies behavior and life-stage events that trigger interest in garage-door technology, including searches for home-security systems, smart-home automation products, home buying/selling, and home-improvement or DIY projects.
Effective developed dynamic banner ads that enabled users to engage with product information prior to visiting the brand's site.
Success
Performance well outstripped engagement goals:
-
5.1M brand engagements on a 0.2M goal
-
10.7% engagement rate on a 1.25% goal
-
$0.04 Cost Per Engagement on a $0.89 CPE goal
In addition, sales of MyQ Garage products rose 7.2%.