Job Description - Digital Marketing Analyst


The job of the Digital Marketing Analyst is to take Effective Marketing Communication Inc to the next level of data-driven and statistically modeled media planning, buying and measurement. The team member will do so by contributing to all aspects of Effective’s media agency offering and by applying the discipline of marketing statistics. 


Effective’s vision is to make marketing investments with enough precision and control they can be treated as investments rather than expenses. We achieve this high level of confidence and accountability when we analyze business challenges and uncover consumer, brand and channel insights as foils to those challenges. The digital marketing analyst plays a key roles in all aspects of Effective’s media agency offering:

  • Data analysis and insight discovery

  • Forecasting and conversion modeling

  • Test design and implementation

  • Marketing program performance analysis, optimization and reporting



Job functions and day to day tasks:

Development of statistical models

Independently leads the development of statistical models to inform:

  • What levels of investment in working media are needed to achieve stable tests of media channels, audience targeting strategies, ad placements and creative versions

  • What stages of the consumer journey (awareness, interest, shopping, buying, repeat purchase) are weakest and need the most investment to improve

  • What the potential sales lift and Return On Investment will be for the recommended media plan

  • What combinations of channel, audience target, ad placement and creative version drove the best outcomes


Integrated Marketing Communication Planning + Test design

  • Develops a complete understanding of each client’s goals, markets, needs and expectations of Effective. 

  • Manages testing, sales forecasting, response prediction, advertising effectiveness, customer profitability analysis (lifetime value), media mix modeling, conversion tracking, attribution analysis, ROI forecasting and measurement.


Development of performance reports

  • Pulls campaign performance reports from media platforms (Google, Facebook/Instagram, LinkedIn, Mediamath, Twitter, etc) and ad server (Zeta/Sizmek).

  • Develops Excel charts comparing campaign goals vs actual performance. 

  • Generates insights on drivers of campaign performance and recommended optimizations.



Team work and collaboration

  • Develops and fosters account relationships. Working towards 100% account retention within a defined portfolio of accounts.

  • Interfaces with other department leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clients.

  • Shares ideas on process improvement, quality assurance and best practices

  • Keeps senior management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business.


Client service

  • Works within client relationships to champion initiatives that drive marketing decisions across digital channels

  • Attends client meetings on ongoing basis, interfaces with executive level and middle management level on client side during meetings and presentations.

  • Advocates across functional areas within client relationships (e.g. IT professionals, marketing/product managers, C-level executives) to develop rapport and deliver complex solutions.

  • Solves client problems and uses conflict management skills within a professional environment.



Minimum Qualifications

Bachelor’s degree, concentration in business, marketing, or advertising preferred


4+ years of digital marketing, search engine, display and / or social marketing preferred


4+ years using data and information to drive specific targeting and marketing recommendations


Knowledge of statistical methods and testing methodology preferred


Deep knowledge of media platforms (Facebook/Instagram, Google, LinkedIn, Mediamath Snapchat, Twitter)


Experience with ad serving platforms (Sizmek) and online analytics solutions (AdStage) preferred


Demonstrated understanding of online and offline marketing principles


High competency level in MS Office with specific strengths in Excel and PowerPoint. Competency with Keynote is also preferred.


Able to work independently and balance multiple tasks



Candidate availability:

Min 10 hrs/wk. Workload is 20 hrs/wk.


Candidate location:

Flexible, Chicago area preferred. Work at Industrious (320 W Ohio St, Chicago) or from home. 



About Effective

Are you ready to make marketing so accountable and predictable it can be treated as an investment rather than an expense? At Effective Marketing we develop innovative and creative data-driven media programs that are reverse engineered to achieve positive ROI. We take an agile approach to building media programs with adaptive geographies, audiences and messages. Effective works with the American Medical Association, Kellogg’s and many others to increase the performance and control of their marketing investment.


Effective offers clients big agency talent on-demand without big agency overhead. 


Services include media research, planning, buying, measurement and management. Effective also offers data strategy and creative analytics. And Effective supports clients with training and in-house capability development


Effective was founded in 2009 and is based in Chicago. The company has over $1B of media buying experience.


Effective has full-stack marketing research, planning, programmatic buying and ad serving capabilities.  


Effective is recognized by clients and agency partners for its ability to develop and deliver innovative media programs that engage consumers, achieve plan goals and generate insights on the drivers of performance.



Why work with us? Effective:

Is cool people


In a cool space


Is small and nimble


Provides opportunities for a wide variety of hands on work and direct client exposure


Is growing fast


Is innovative


Has an exciting client base


Offers competitive pay and bonus structure


Offers credits for continuing education 




Sam Karow, President