Nick Ziegler7 minImproving the ROI of B2B Paid Media: If It’s Not Effective, Why Do It?This is the second post in a series on how to improve the ROI of B2B paid media.
samkarow6 minTitle-Based Media Buying: Measuring B2B Paid Media Without Lead FormsConnect the dots between B2B ad spend and incremental revenue so you can unlock higher ROI on your paid media. We’ve all been on sites...
samkarow4 minMedia Mavens: The Innovid Interview with Sam KarowMedia Mavens: The Innovid Interview with Sam Karow by Sean Callahan Editor’s Note: T This Q&A is the latest installment in an occasional...
samkarow1 minLife after CPL - Brand Marketing for B2BSam developed this keynote for B2B Marketing's Ignite USA conference. There are some ideas here that create a lot of head nods and a few...