Self-Serve Advertising

Self-Serve advertising has boomed in the last 5 years. Advertising companies have built technology and created software that allows for media buyers and marketers to run ads themselves. A small ice cream shop can run their own Facebook Ads and even their own TV ads through Hulu.

 

Self-Serve advertising gives media buyers more control over the ads. Creative can easily be turned on and off, copy can be adjusted, and real-time analytics is all right at your fingertips. To help media buyers navigate each platform, the media team at Effective put together pros, cons, and best practices for a variety of self-serve platforms. 

Teal and Purple Big Reveal Linkedin Stor
Teal and Purple Big Reveal Linkedin Stor
Teal and Purple Big Reveal Linkedin Stor
Teal and Purple Big Reveal Linkedin Stor
Teal and Purple Big Reveal Linkedin Stor
Teal and Purple Big Reveal Linkedin Stor

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