Self-Serve advertising has boomed in the last 5 years. Advertising companies have built technology and created software that allows for media buyers and marketers to run ads themselves. A small ice cream shop can run their own Facebook Ads and even their own TV ads through Hulu.
Self-Serve advertising gives media buyers more control over the ads. Creative can easily be turned on and off, copy can be adjusted, and real-time analytics is all right at your fingertips. To help media buyers navigate each platform, the media team at Effective put together pros, cons, and best practices for a variety of self-serve platforms.